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DoRight Leadership Corps
Roper NTEEF Study

Inadequate Public Knowledge of Environmental Realities

In light of the urgency of the sustainability problems facing society, it should be of serious concern to find that the vast majority of the American public has a minimal grasp of basic cause and effect principles that operate within the environment.   An extensive 10-year Roper report study completed in May of 2004 by the National Environmental Education and Training Foundation (NTEEF) provides these summary findings:

•  All but 20% of average adult Americans are heavily influenced by incorrect or outdated environmental myths.

•  Just 12% can pass a basic quiz on awareness of energy topics.

The report also notes that, "From now on, many of the leading environmental problems we will face, ranging from water quality to ecosystem management, will require as much focus on smaller individual actions, small business practices and community-based decision-making as on regulating and monitoring our largest public and private institutions."

Research Study Reference:

Understanding Environmental Literacy In America:   And Making it a Reality

The National Environmental Education and Training Foundation (NTEEF) Roper Report

http://www.greenbiz.com/toolbox/reports_third.cfm?LinkAdvID=65913

 

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